Mercy Medical Center North Iowa | Life & Health | Spring 2019

Inside YOUR GUIDE TO HEALTHY LIVING SPRING 2019 3 Support and events for your health 7 Feel the burn? Get help for acid reflux Mercy Health Network, Iowa’s largest health care system, officially launched a new statewide name and unified brand: MercyOne. The strategic brand initiative unites the organization’s hospitals, medical campuses, clinics and other care sites to simplify its many points of care to help patients and communities better navigate its vast network of services. “Over the past 20 years, our health system has grown significantly, expanding our network of locations, services and geographic reach,” explains Bob Ritz, MercyOne president and CEO. “This is a key step in progressing from a focus on individual locations to creating a unified integration of care that stretches across the state and beyond.” Previously, MercyOne’s hospitals and facilities have been represented by dozens of different brand names, logos and messages. In addition, consumer expectations and the health care industry continue to change and evolve. Given these challenges, the health system initiated a series of strategic —Continued on Page 2 The new brand reflects a connected system of health facilities and services dedicated to helping people live their best life. Bob Ritz, President and CEO, MercyOne planning sessions, consumer research and more than 4,000 interactions with physician partners and colleagues through discussions, focus group surveys and interviews over the past 18 months. After a comprehensive review and extensive internal evaluation, the health system began taking steps to become MercyOne and serve as a more connected network of care. The story behind the new name and logo The meaning behind the new name, MercyOne, is twofold. The name signifies the opportunity to come together as one organization, with one brand and one culture, delivering one experience across all aspects of the care continuum. The name also denotes the total commitment to take a genuine interest in each individual served. Similarly, the new logo visually expresses the purpose uniting the We have a new name! Mercy Medical Center–North Iowa is now MercyOne North Iowa Medical Center